Indecision and no decision are killing your opportunities. In fact, companies report that 50-80 percent of their pipeline ends with the customer choosing to stick with the status quo. That’s a lot of wasted time and effort resulting in revenue loss.

Watch this video to learn how to create content that tells the “right stories” to identify prospects’ “unconsidered needs” and create urgency and uniqueness so they change and choose you. And learn how to enable salespeople to use the “right skills” with whiteboard-style visuals (versus PowerPoint) so that their delivery is as different as their story.

Presentation is from BMA Carolinas January 15, 2015 luncheon in Charlotte, North Carolina.